New Nokia smartphone fails to turn tide

Nokia's long awaited Windows phones may be too little, too late in the smartphone war dominated by Apple and Google, despite positive reviews by handset critics. Its first Windows model, the Luria 800, has won little interest form consumers, with only 2 percent of Europeans in the market for a smartphone saying they would pick it, according to a survey by Elane B N P Pariahs. Analysts said was nothing particularly wrong with the sleek-looking handsets, other than a software glitch on some models affecting battery life, bat consumers were just not biting. Smartphones using Microsoft software have just a 2 percent market share, compared with Google Android at around 50 percent and Apple at 15-20 percent. There isn't much room left for a third  ecosystem. The smartphone market is consolidating fast, said Bernstein analyst  Pierre Guerra who rates Nokia a sell. Nokia's shares have fallen over 20 percent since the October 26 launch of  the new phone, with investors fearing Nokia would be unable to claw back the market share it has lost in the past several years to rivals like Apple. Phones using Nokia's old Symbian software, which it decided to dump in favor of Microsoft, are still in circulation and outsell Windows phones 10 to 1.